History
Twenty years of building operational and marketing systems in very different industries. The pattern across every chapter is the same: see the system, build the infrastructure, make someone else's vision work at scale.
More about my background at About David Nadler
2022 to 2026 — Operations and Marketing, Quantum Human Design
Four years running the operational and marketing function for a seven-figure education business. Team of 11 full-time and contractors plus four to five vendors. Launch cadence went from roughly one a month at the start to one and a half to two a month at peak. A 30 to 50 percent increase in annual launch volume through the same team. The lift came from systematization and planning, not from adding people.
Read the macro contraction early. Led the operational response: team consolidation, vendor reductions, product line simplification, and in-housing of copy and analytics work on the back of AI tools and team training. Operator judgment ahead of the trend, not behind it.
Led AI adoption across the team. Built a shared corporate-voice brain and individual voice-tuned assistants for the community manager, customer support, the founder, and the operator seat. Stood up a meeting ingestion system that captured six months of organizational memory in a queryable repository. Designed a social media pipeline that compresses a 30-minute weekly video plus newsletter into a full week of published social content in 15 minutes, then handed it off to a non-technical team member who now runs and modifies the system without me.
"He has an exceptional talent for taking complex ideas and turning them into clear, organized, goal-oriented plans that can be executed efficiently and effectively. He consistently creates systems and processes that not only improve performance but also provide structure, clarity, and sustainability for long-term growth."
— Dr. Karen Parker, Founder & CEO, Quantum Human Design
2020 to 2023 — President, Perry Marshall and Associates
Perry referred dozens of clients to my agency over the years. Then he brought me in to run operations at one of the most established companies in direct response and marketing education.
Held the operator layer for 2.5 years through the post-COVID contraction in info products. Team of six to seven full-time plus vendors. 12 to 18 launches a year, roughly half recurring promotions and half new programs and books the founder was building. Revenue held through a period that hit most companies in the category hard.
Built the marketing planning calendar that mapped every monthly promotion to a revenue target a year out. Killed the end-of-month cash-crunch cycle the company had been living in. Picked up the operational systems that weren't there yet: Slack rollout, daily huddle, weekly CEO meeting, a company-wide SOP playbook, and offer documentation as the single source of truth for every launch decision.
Managed the transition out of a 15-year CFO and into a fractional model. Six months end to end. New KPI cadence locked in by the time the handoff finished. The founder kept writing and pursuing philanthropy on the runway that transition bought him.
"David Nadler is the 100% reliable guy. A jack of all trades with mastery of numerous specific aspects. The kind of person you want in a difficult situation, and since most business involves difficult situations, you don't want anyone less."
— Perry Marshall, author of 80/20 Sales and Marketing and Ultimate Guide to Google Ads
2016 to 2017 — Operations & Product Development, Self Publishing School
I stepped in to manage product development within ninety days of hire and took on product, web, finance, customer support, and HR through a fast-growth phase. It was the first time I ran an executive function inside a company instead of from outside it.
2013 to present — Founder, Automate & Convert
Built conversion infrastructure for 40+ founder-led businesses across seven years. Peak roster of 12 to 15 concurrent clients with a core team of two full-time plus a handful of contractors. 50+ launches across the lifetime of the agency. Most were new builds, not optimizations of existing systems. The roster: Perry Marshall, Christian Mickelsen, Scott Keffer, Drew McLellan, Dan Schwartz, Eric Moeller, Mitch Matthews, Adam Carroll, Heather Van Vorous, William Appelgate, and others.
"We've had our first $2 million dollar launch ever. Thanks for all of the wonderful work you do."
— Christian Mickelsen, four-time best-selling author
"My first webinar had a ROAS of 547%. A&C knocked it out of the park with their webinar funnel build."
— Eric Moeller, CEO of CoHost Mastery
"Dave has achieved the best ROI we've ever had for digital marketing, starting on day one of his work."
— Heather Van Vorous, CEO of Heather's Tummy Care
Owned the operator seat on Mitch Matthews' Coach Mindset for ten years, built and run as a nights-and-weekends project while we both held other full-time jobs. Built the funnel, the automated webinar, the course infrastructure, the lead nurture, and the live event flow. Certified thousands of coaches worldwide. Peak program revenue around $125K a year on a system I ran end to end while the founder stayed focused on the teaching.
"David Nadler is one of the most brilliant business minds I know. His strategy and execution amaze me."
— Mitch Matthews, author and founder of the Big Dream Gathering
Before Automate & Convert
I ran a LearningRx franchise for eight years (cognitive training for kids, two locations, sold the business) and spent four years as general manager of a family-owned radio group. Two different industries where I learned the same lesson: a small business runs on the system the operator builds underneath it.
The through-line
Every successful engagement has followed the same arc. The founder has a vision and a customer. What they're missing is the operational and marketing machine that makes the vision repeatable. I'm the operator who builds and runs that machine. Not a consultant who gives advice. An executive layer that holds the business with you.
The pattern shows up in the references. Perry referred clients to me for years before he hired me. Karen brought me in as a consultant before bringing me on as an executive. The first engagement earns the second.